Adding AI to the agency you have is not the same as rebuilding the agency you need. Free, monthly, leaders only — in a room that shares real experiences.
One session a month. Agency owners only — no employees, no consultants, no vendors selling into the room. Each session, two or three owners walk through what they actually changed: the workflow they rebuilt, the roles they cut or created, and the numbers before and after. No decks. No panels. Questions until the hour is up.
The premise is narrow: most owners are adding AI tools to the agency they already run, and the economics barely move. The ones seeing margin change are re-drawing the firm — pricing, staffing, delivery — around what the tools make possible. That work is easier in a room where people show their P&L instead of their positioning.
Where websites are heading as they collapse into something closer to an experience and a conversation — and how a go-to-market team rebuilds around buyer behavior that has already changed. Not a product pitch.
Collapsed a 9-person content studio into a 4-person editorial desk running model-assisted production.
Repriced retainers from hours to outcomes after automating reporting and media QA end to end.
Cut discovery from six weeks to nine days by moving research synthesis onto an internal model stack.
I came for the AI talk and stayed because it is the only room where someone will tell you what their margin actually did after the rebuild.
Every other group is people describing tools. This one is owners describing decisions — what they stopped selling, who they stopped hiring.
I rebuilt our reporting workflow off something a member walked through on a Friday. It paid for a year of my time in about six weeks.
Runs Knowmad Digital Marketing, a data-driven agency for industrial B2B companies. He is also the continuity of this group — onboarding, member relationships and the monthly session, since long before it had a name.
Owns Aragon Holdings, which invests in agencies, and New North, the operating agency. Builds what the room leaves behind — the brand, this site, the benchmark, and the write-up after every session.
One issue a month, the week after the session. What was shared, with the numbers the room agreed could leave it — and one working detail you can apply before the next one.
